Project 'no excuse' is an intelligence led multi agency campaign aimed at reducing the number of people killed or seriously injured on Dorset's roads by delivering additional traffic enforcement, publicity and education programmes.
Project 'no excuse' was launched on 15th January 2010 and it's primary aim is to positively influence driver rider attitude and behaviour on our roads.
The 'no excuse' campaign is run by the Dorset Road Safe partners and targets the main contributory factors of road traffic collisions and the resulting casualties, these are known as the FATAL FOUR;
- Excess and inappropriate speed
- Distraction - including using a mobile phone whilst driving
- Drivers or passengers failing to wear seatbelts
- Drink / drug driving
The road policing enforcement team conducts both sustained high visibility policing and covert operations, in order to deter and detect all traffic offences, not just the fatal four. This is being undertaken to help ensure Dorset road users are the safest in the region.
On the road, you will see a combination of; Police Officers, Dorset Road Safe camera vans and Safer Neighbourhood Teams (SNT) working together to deliver enforcement, publicity and education to road users throughout Dorset.
Click HERE here to see the no excuse video
Prince Michael International Road Safety Award
In December 2011 project 'no excuse' proudly won a Prince Michael International Road Safety Award, read the Press Release no excuse wins Prince Michael International Road Safety Award_.pdf for more information. Since 1987 the Prince Michael International Road Safety
Awards have given public recognition to those who have improved road safety throughout Britain. It recognises achievements and innovations which will improve road safety. Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme. To read more about the Prince Michael International Road Safety Awards click http://www.roadsafetyawards.com
Pictured Left; Dr Rob Török,FFAEM, Consultant Emergency Medicine,Dorset County Hospital Foundation Trust, collects the Prince Michael International Road Safety Award for Project “no excuse” on behalf of the Dorset Road Safe partnership from Mr Tony Spalding, Chairman of the Prince Michael International Road Safety Award Committee.
Project 'no excuse' also runs surround a town operations throughout Dorset. Surround a Town is a day-long operation, concentrating on mass enforcement and publicity in the area. Marked and unmarked police patrols are located in and around a town to catch drivers committing all driving offences.
Those caught not wearing their seatbelts on the day have the option to attend a free short educational presentation on the risks and consequences of being unbelted, instead of receiving a fixed penalty of £60.
Representatives from all the Dorset Road Safe partners give road safety presentations to local schools and talk to the public about the 'no excuse' project.